April 2025 sees the launch of our new partnership with Ridgeline Clothing.
Inspired by New Zealand’s rugged landscape and harsh mountain environment, Ridgeline launched their first outdoor clothing collection back in 1994. Right from the start, their clothing has been valued for its durability, comfort and no-nonsense functionality.
And, pretty soon, country professionals in the UK started to pick up on this unbeatable combination: Ridgeline is now the first-choice workwear brand amongst Britain’s field sports, agricultural and equestrian communities.
Ridgeline—with its proven professional pedigree—is currently one of the fastest growing country lifestyle brands around. It’s the distinctive, reliable and credible choice for anyone who spends time outdoors.
Know the country. Wear its colours.
Countryside members get 15% discount on Ridgeline Clothing. Log in to access your discount code below.
Popular benefits
Ridgeline Clothing
April 2025 sees the launch of our new partnership with Ridgeline…
Strictly necessary: Strictly necessary cookies serve critical purposes, such as security, network management, and accessibility. While you have the option to adjust your browser settings to disable these cookies, keep in mind that doing so might impact the website’s functionality.
Functionality cookies: Functionality cookies are cookies that help enhance a website’s performance and functionality. For example, functionality cookies can be used to allow video playback or remember a user’s region.
Analytical/performance cookies: All data gathered through analytical cookies is anonymous and used solely to improve our website’s performance and your user experience. Analytical cookies help us understand how you use our website. They tell us which pages you visit most frequently, how long you spend on a page, and which links you select. They help us create a better user experience for you and all our NFU members. Your cookie preferences can be managed in your browser settings, but remember, disabling analytical cookies may limit your ability to access certain features or receive personalised content.
Targeting cookies: Our targeting cookies monitor your interactions with websites. They monitor which pages you visit, how long you spend on a page, and the links you select.
Business benefits: From a business perspective, marketing cookies allow companies to fine-tune their ad campaigns, ensuring they reach the right audience.
Targeted advertising: Armed with this data, marketers can tailor their advertisements to match your preferences. When you see those personalized ads while browsing, its often because marketing cookies have been installed.
Third-party involvement: These cookies are typically set by external entities (not the website your directly visiting). For instance, advertising networks or analytics providers may deploy marketing cookies.